Overview

Roles

UX Designer

UI Designer

Tools

Adobe XD

Photoshop

Editor X

Timeline

May 2021 - June 2021

Problem Statement

How can we bring Conduit Chocolate's vision to life?

Conduit Chocolate is online e-commerce for chocolate bars based in Toronto. Conduit Chocolate bridges the avenue of mindfulness and balance with the pleasure of chocolate. As a start-up business, they came to me to create a visual identity and e-commerce design for their signature vegan chocolate bars.

Discover a world of chocolate delight in Conduit Chocolate, looking to expand into e-commerce for their signature chocolate bar.

User Interview

Conduit Chocolate wanted to go in a direction that fits their aesthetic of mindfulness and wellbeing, endorsed through their make of vegan Belgium chocolate. I was able to probe key elements from my research and interview with the founders. 

With the Style Guide solidified, this was able to tremendously help with the direction of the website and provide value through all pages in the shortest road map and user flow. 

Website screens

Developing the Style Guide

Based on my interview analysis with the shareholders, I was able to develop a mental vision of what company was striving for.

Conclusions

The result was a three-system check-out page—a good start for the brand to begin its launch. For myself, the project was a testament to my creative muscles, using conceptualization to provide a reason for my design choices.

The brand attributes to this chocolate brand were: Savvy, Focused, Serious, Dependable.

 

We strayed into a more mature look with the font and colour selection, presenting more of a luxury purple and extraordinary imagination, accompanied by our third eye chakra-inspired logo. The Agna (third eye) is a part of spirituality, and purple is the natural colour of this energy. The third eye chakra is said to connect people to their intuition, give them the ability to communicate with the world or help them receive messages from the past and the future. 

Stage 2

The brand attributes to this chocolate brand were: Savvy, Focused, Serious, Dependable.

 

We strayed into a more mature look with the font and colour selection, presenting more of a luxury purple and extraordinary imagination, accompanied by our third eye chakra-inspired logo. The Agna (third eye) is a part of spirituality, and purple is the natural colour of this energy. The third eye chakra is said to connect people to their intuition, give them the ability to communicate with the world or help them receive messages from the past and the future. 

Prototyping