Overview

Roles

UX Designer

UI Designer

Tools

Adobe XD

Photoshop

Editor X

Timeline

May 2021 - June 2021

Problem Statement

How can we bring Conduit Chocolate's vision to life?

Conduit Chocolate is online e-commerce for chocolate bars based in Toronto. Conduit Chocolate bridges the avenue of mindfulness and balance with the pleasure of chocolate. As a start-up business, they came to me to create a visual identity and e-commerce design for their signature vegan chocolate bars.

With the Style Guide solidified, this was able to tremedously help with the direction of the website. Working with the constraints of Shopify builder, there was only so much to do other than bring consistency together and provide value through all pages in the shortest road map and user flow. 

Reiteration

UI

Stage 5

Qualitative research

User Interview

Conduit Chocolate wanted to go in a direction that fits their aesthetic of mindfulness and wellbeing, endorsed through their make of vegan Belgium chocolate. I was able to probe key elements from my research and interview with the founders. 

How might we make investments fun?

 

Break down content to be manageable and bite-size?

 

Personalize the user’s financial journey towards becoming a better investor? 

Developing the Style Guide

Based on my interview analysis with Maxine, I was able to develop a mental vision of what Maxine was striving for.

Conclusions

The result was a three-system check-out page—a good start for the brand to begin its launch. For myself, the project was a testament to my creative muscles, using conceptualization to provide a reason for my design choices.

The brand attributes to this chocolate brand were: Savvy, Focused, Serious, Dependable.

 

We strayed into a more mature look with the font and colour selection, presenting more of a luxury purple and extraordinary imagination, accompanied by our third eye chakra-inspired logo. The Agna (third eye) is a part of spirituality, and purple is the natural colour of this energy. The third eye chakra is said to connect people to their intuition, give them the ability to communicate with the world or help them receive messages from the past and the future. 

Stage 2

Qualatitive research

Conduit Chocolate

Discover a world of chocolate delight in Conduit Chocolate, looking to expand into e-commerce for their signature chocolate bar.

The brand attributes to this chocolate brand were: Savvy, Focused, Serious, Dependable.

 

We strayed into a more mature look with the font and colour selection, presenting more of a luxury purple and extraordinary imagination, accompanied by our third eye chakra-inspired logo. The Agna (third eye) is a part of spirituality, and purple is the natural colour of this energy. The third eye chakra is said to connect people to their intuition, give them the ability to communicate with the world or help them receive messages from the past and the future. 

Stage 2

Qualatitive research