Today

Today is a social media application produced by Rhozeland. Adopting user-centred Design and Design Thinking methodology, the challenge was to ensure that the new design meets the needs of end-users and achieves their goals

Overview

Roles

UX Designer

UI Designer

Prototype Animator

Testing Facilitator

Tools

Adobe XD

Protopie

Photoshop

Timeline

May 2020 - October 2020

Problem Statement

How can we define meaningful content?

As designers, creators, and artists alike, the conscious thought came to me to understand the material we view every day through our screens… 

 

The solution itself came to be a platform, creating one for all creatives to compile content into concepts for share.

For my next phase, I realized I had to delve into the people who were users of channels listed in my chart. I found 6 participants. All creatives are ranging from different backgrounds that use social media. These were essential in narrowing such a topic.

I divided this data so the application will cater to two types: Learn and Create. Personas will help impact my solution for personalization by implementing the kinds of content needed to make the platform thrive for user types and the necessary core features that make the experience seamless between the two types. 

User Interviews

Qualatitive research

LOGIN SCREEN

Login 

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

CONCEPTS SCREEN

Concept (Moodboard)

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FLOW MODE SCREEN

Flow Mode

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SUBMIT CONTENT SCREEN

Submitting Content

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

TODAY PAGE

Today Page (Home page)

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FLOW MODE

FLOW MODE

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

EDIT MODE FOR CONCEPT

MY CONCEPT 

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CONCEPT PAGE

CONCEPTS

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

Wireframes

With the flows complete for now, I am finally able to move onto the look of the screens. 

Low Fidelity

Secondary quantitative research

Research

Based on my secondary research, I made a chart emphasizing components existing platforms had. I ran through a selective array of social media platforms ranging from different options and guidelines for the digital creator. 

User Flows

At this time, I was used the term moodboard and concept interchangeably; and knew the main flows essential for the application was the content viewing experience alongside the ability to use the content and create a moodboard/concept. This helped determined necessary screens complimentary to these flows. 

Creation & Ideation

The process of trying to redefine our content viewing experience was nothing short of exhilarating. It opened my eyes and others to the possibility and openness to a new creative platform, a tool that can help create and spread knowledge within the app. 

A more polished version that is presentable and functional for people to grasp the potential of this application and platform.

Result

HOME SCREEN

Home Screen

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

CONCEPT PAGE

Concept (Moodboard)

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

FLOW MODE

Flow Mode

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Add a Title

Submitting Content

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TODAY PAGE

Saving

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

FLOW MODE

Create a Concept

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

EDIT MODE FOR CONCEPT

Edit Concept

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

CONCEPT PAGE

Submit Concept

This is your Schedule Item. Provide details about the event or activity, where it’s located and any other relevant information.

I took the low-fidelity designs into user testing. They are based in North America, cities such as Toronto, Chicago, New York. I did two rounds of testing, with participants ranging from ages 18 - 34, revising each time. The majority of users are through remote testing. I created a chart examining each game.

Usability Testing

Results & Insights